GHETTO GIRLZ EAT
Legacy on Lock, Flavor Unleashed
Services Provided
ART DIRECTION
PACKAGING DESIGN
Through art direction, packaging design, illustration, and visual storytelling, I helped bring a legacy seasoning brand to life — one that honors Southern kitchen roots and radiates main character energy. From label to color system, every detail was mixed to perfection with flavor, family, and flex in mind.
Art Director | Packaging Designer | Illustrator | Print Designer
Seasoned with story.
Inspired by the legacy of Grandma Punkin — a culinary matriarch who ran seven restaurants and taught generations how to season with soul — this brand needed visuals as bold and flavorful as the roots it came from. My goal was to create a design system that felt just as homegrown and iconic as the recipes behind it.
The brand that talks back.
From spicy color palettes to illustrated packaging that talks back, every element was crafted to reflect Sierra’s story and the unapologetic energy of Ghetto Girlz Eat. The result? A shelf-ready product that feels personal, powerful, and ready to take up space — in kitchens and culture alike.
