ONSTAR x BLAVITY
OnStar’s 'Be Safe Out There' Campaign Ensures Peace of Mind Wherever Life Takes You
Services Provided
GRAPHIC DESIGN
Through these website ads and video treatment, I aimed to convey that OnStar is more than a service — it’s a promise. A promise that no matter where you are or what challenges you face, you can always feel safe and secure with OnStar by your side.
Graphic Designer | Website Ads | Video Treatment
Weaving safety into every story.
In a world that’s constantly changing, safety remains a universal need. I had the incredible opportunity to contribute to OnStar's ongoing Be Safe Out There campaign, creating website ads and video treatment that resonate deeply with audiences.
The Be Safe Out There campaign is more than a marketing initiative; it’s a lifeline in our fast-paced, ever-evolving world. OnStar's mission is to help everyone feel safe, no matter where they are. Whether at home, on the phone, in their car, during emergency calls, or while following turn-by-turn directions, OnStar is there, providing peace of mind and security.
The website ads capture moments of everyday life all under the reassuring presence of OnStar.
The text in the video treatment serves as a unifying thread that ties all creative elements together. As the narrative unfolds, OnStar's role becomes clear: a guiding voice in moments of uncertainty, a helping hand during emergencies, and a comforting presence at all times. By focusing on real-life situations and the genuine emotions that come with them, the campaign reaches audiences on a personal level. It’s not just about promoting a service; it’s about telling a story of trust, reliability, and unwavering support. This collaborative synergy is essential for creating a cohesive and impactful final product.
