REMEDY BY ARI
Who Taught You Beauty? A Celebration of Lineage, Legacy, and Looking Good While Doing It
Services Provided
CREATIVE DIRECTION
ART DIRECTION
GRAPHIC DESIGN
Through art direction, visual direction, LED video creation, and campaign messaging, I helped shape Remedy By Ari’s Who Taught You Beauty? campaign — a concept rooted in reflection, reverence, and self-celebration. Every visual detail was crafted to amplify the emotion behind the question, while honoring the feminine figures and rituals that first shaped our beauty lens.
Art Director | Visual Director | Motion Designer | Copywriter
Lessons in the mirror.
This campaign asked a simple but powerful question: Who taught you beauty? Drawing inspiration from passed-down rituals and lived experiences, the visuals honored everything from auntie wisdom to kitchen-sink glam. The creative direction embraced softness, lineage, and truth — inviting audiences to see beauty as something rooted, remembered, and reaffirmed.
A visual love letter.
I created a series of feminine, floral-inspired LED visuals that served as branded step-and-repeat backdrops for Remedy By Ari’s campaign video content — designed to feel like moving canvases, each one tailored to serve its purpose within its respective campaign segment.
Alongside this, I initiated the launch of Remedy By Ari’s first-ever YouTube content, growing the subscriber count from one to 1.04K in under a month through strategic homepage placement and focused social media promotion.
