REMEDY BY ARI
Sweet like Buttercake. Remedy's Thanksgiving Day Restock, Curated to Satisfy Every Craving
Services Provided
CREATIVE DIRECTION
ART DIRECTION
Through creative direction, set styling, and scriptwriting, I aimed to transform a simple product restock into a story worth savoring. From concept to final frame, every detail was designed to evoke warmth, nostalgia, and brand identity — proving that beauty can be served with meaning and intention.
Set Dresser | Script Writer | Video Director | Art Director
A visually rich holiday concept baked in creativity.
Thanksgiving campaign that turned beauty into storytelling and delivered 6.5M+ views across platforms.
With only two days to plan and inspiration from my teammate’s Thanksgiving idea, I developed the concept for Remedy By Ari’s most anticipated restock: the return of our 3x sold-out best seller, Buttercake Cream Gloss. Influenced by the soothing cadence of Nara Smith’s recipe videos, I crafted a visual experience that felt both festive and on-brand.
I led the creative direction — arranging gloss tubes on the baking tray as "hot out the oven" dessert, styling the dishes and food props, writing the script, and directing each shot. The result? A warm, sensory-driven video that captivated our audience, generating over 4.3K comments, 8.7K shares, and 16.7K saves.
This campaign remains one of Remedy’s top-performing reels to date — garnering 5 million views on Instagram and 1.5 million on TikTok, demonstrating the power of intention, quick thinking, and creative freedom.
BEHIND THE SCENES
