21NINETY
A New Frequency: Redefining 21Ninety for Gen Z & Millennials
Services Provided
ART DIRECTION
BRAND STRATEGIST
Through bold art direction, thoughtful illustration, and strategic color pairing, I helped evolve 21Ninety’s visual identity into a safe, modern, and expressive space for Gen Z and Millennial women of color. Each element was crafted to reflect authenticity, balance, and growth across wellness, beauty, and relationships.
Art Director | Graphic Designer | Logo Development | Illustration | Color Pairing
A spectrum of identity.
To help 21Ninety evolve into a vibrant, modern-day sanctuary for Gen Z and Millennial women of color, I designed a visual identity that blends energy with intention.
The refreshed color palette brings each of the brand’s pillars to life. Black and white elements offer balance, while gradients fuse those core hues to represent intersectionality.
The triangular elements layered with line textures serve as symbols of growth, vibration & frequency, and spiritual alignment, a nod to the generational pull toward self-exploration and authenticity.
NEW LOGOMARK
PREVIOUS LOGOMARK
Timeless with intention.
The new logomark balances boldness with clarity, using strong typography to command presence while remaining clean and timeless. This refined approach reflects 21Ninety’s evolution while appealing to younger audiences who value authenticity, spiritual symbolism, and cultural nuance.
Familiar foundations, fresh perspective.
To maintain continuity with 21Ninety’s established voice, I refreshed the brand’s social templates with modern flair and intention. While preserving the core layout logic that audiences recognize, I introduced layered gradients and elevated, inclusive imagery that celebrates body positivity and cultural range. The result is a scroll-stopping presence that honors the past while drawing in a new generation of followers
