Creativity has been my compass for as long as I can remember. What began as sketches and daydreams has grown into over a decade of shaping brand experiences, physical products, and packaging that feel thoughtful, intentional, and human. Guided by intuition and sharpened by execution, I've spent the last 13 years helping teams bring ideas to life through design, packaging, and product development.

My work lives at the intersection of creative direction and reality. As an Art Director and Product Development Manager, I move fluidly across packaging design, brand identity, product development, and storytelling, helping bridge the space between concept and execution. I've collaborated with hundreds of brands, from early-stage startups to established names, supporting the development of products that stand up in real work, competitive markets.

I'm detail-oriented by nature and collaborative by choice. Whether I'm overseeing a product lifecycles, developing packaging systems, or supporting teams though launch, I focus on clarity and alignment, and follow-through, ensuring the work is not only visually compelling, but practical, well made, and ready for market.

At my core, I believe the best creative work feels purposeful and lasting. Not design for the sake of design, but products and experiences built with care, intention, and integrity, the kind people connect with, remember, and return to.